Optimization, traffic growth, and promotion of your mobile app through organic channels.
Boost your downloads and outsmart your competitors!
Our Clients —
Why WOW ASO —
We work with the markets of the USA, Europe and Asia
WOW cases —
We turn apps into successful products.
Our ASO expertise and mastery of organic promotion methods allow us to achieve impressive results without buying traffic.
Our ASO expertise and mastery of organic promotion methods allow us to achieve impressive results without buying traffic.
request
Top 3 Ranking for
a Branded Query
a Branded Query
Game promotion "Kid-E-Cats"
Improving app indexation
request
Expanding
Semantic Core
Semantic Core
Thanks to working with Promotional Content
815% Install Growth
132к reviews
4.6
50 M+
Downloads
Financial Literacy
for Kids
for Kids
Creating an engaging approach to educational gaming
1.6к reviews
4.6
1 M+
Downloads
Bright positioning
request
Game Promotion
with a Blogger
with a Blogger
Thanks to the implementation of just one ASO tool
3x Increase
in Downloads
in Downloads
26.3к reviews
4.1
10 M+
Downloads
Improving app rating
request
Blue tractor
9.4к reviews
4.0
1 M+
Downloads
Reaching the Top in downloads
request
Fixies:
Space story!
Space story!
104 reviews
4.1
1 M+
Downloads
Slide
If you want to start working with us or are unsure which service to choose, fill out the form — and we’ll get in touch in any convenient way.
We’ll help solve any issues
Turning apps into successful products
we will find the optimal solution to any of your ASO requests
You can master ASO, just like any other profession.
But it will take a lot of time to complete courses/training and reach the level of an ASO junior specialist. Then, years of immersion and experience accumulation will follow.
We offer a team that has already invested 8 years in ASO and has experience across more than 100 projects.
Describe your request to us — we’ll solve it clearly, quickly, and save you time (= money).
But it will take a lot of time to complete courses/training and reach the level of an ASO junior specialist. Then, years of immersion and experience accumulation will follow.
We offer a team that has already invested 8 years in ASO and has experience across more than 100 projects.
Describe your request to us — we’ll solve it clearly, quickly, and save you time (= money).
With our WOW ASO 360 service, you get measurable results:
We take full responsibility and deliver stable growth of your app downloads within a few months.
- Improved rankings in search results
- Increased app visibility
- Significant growth of organic traffic
We take full responsibility and deliver stable growth of your app downloads within a few months.
Paid traffic stops bringing results the moment you stop paying for it.
ASO, on the other hand, is a long-term investment: organic traffic keeps working for your app even without additional spendings.
Stores (App Store, Google Play) also provide detailed analytics where organic traffic is highlighted as a crucial source — and no wonder: it shows a higher conversion rate.
Platforms themselves prioritize organic growth when evaluating apps, which plays a key role in promotion.
And let's be honest — diversification is everything, even in traffic acquisition channels.
ASO, on the other hand, is a long-term investment: organic traffic keeps working for your app even without additional spendings.
Stores (App Store, Google Play) also provide detailed analytics where organic traffic is highlighted as a crucial source — and no wonder: it shows a higher conversion rate.
Platforms themselves prioritize organic growth when evaluating apps, which plays a key role in promotion.
And let's be honest — diversification is everything, even in traffic acquisition channels.
ASO enhances UA results: optimization reduces user acquisition costs, maintains top rankings, and boosts the overall efficiency of ad campaigns.
Together, they work better than separately. If you want your app to stand out among millions, you need store support.
Stores support apps with:
Together, they work better than separately. If you want your app to stand out among millions, you need store support.
Stores support apps with:
- A great product
- Strong positioning (ASO)
Our experience shows that ASO works for any niche.
We carefully analyze your audience and competitors, adapt strategies to specific market needs in different countries, and deliver tangible results.
Start with a WOW ASO Audit:
We will study your app, your niche, and your competitors in detail — and then provide clear, actionable recommendations for further growth.
We carefully analyze your audience and competitors, adapt strategies to specific market needs in different countries, and deliver tangible results.
Start with a WOW ASO Audit:
We will study your app, your niche, and your competitors in detail — and then provide clear, actionable recommendations for further growth.
We specialize in managing portfolios of apps:
We integrate ASO into your overall marketing strategy, simplify processes, and deliver results without burdening your team.
In this case, our WOW ASO 360 service would be a perfect fit.
Get in touch with us — we'll discuss the best approach for your portfolio.
We integrate ASO into your overall marketing strategy, simplify processes, and deliver results without burdening your team.
In this case, our WOW ASO 360 service would be a perfect fit.
Get in touch with us — we'll discuss the best approach for your portfolio.
marketing@wowaso.com
We are in
social networks
social networks
E-mail
ООО "Девгейм"
ИНН 4217176529 ОГРН 1164205058665
ИНН 4217176529 ОГРН 1164205058665
Before: Development of a project aimed at educating the younger generation about science and space achievements.
Our solution:
Result:The app ranked in the Top 3 for the keyword "Fixies" in Russia and achieved over 1 million downloads.
Our solution:
- Detailed keyword research and optimization of text metadata (title, subtitle, and keywords) to boost app visibility for the query "Fixies."
- Visual optimization: created several sets of attractive icons, screenshots, and banners to improve conversion from views to installs.
- Review management: actively monitored and responded to user reviews to improve app ratings.
- A/B testing: tested hypotheses in metadata and visuals to identify the most effective solutions.
Result:The app ranked in the Top 3 for the keyword "Fixies" in Russia and achieved over 1 million downloads.
Fixies: space story!
Reaching the Top in downloads
Case 1
Before: The app rating was 2.4, which discouraged new users.
Our solution:
Result:
App rating improved from 2.4 to 4.1.
Our solution:
- Analyzed user reviews and behavior, identifying key issues: an intrusive rating request popup and very limited free content.
- Optimized the rating popup — moved it to a later stage of user interaction when engagement was higher.
- Collaborated with developers to adjust monetization, adding more free content to encourage continued use.
Result:
App rating improved from 2.4 to 4.1.
Blue Tractor
Improving app rating
Case 2
Before: Installation ceiling of 80,000 downloads per day.
Our solution:
Attracted target audience attention through Google Play’s Promoting Content feature — creating and launching events.
Result: Reached up to 300,000 new users per day through an event calendar and systematic launches.
Our solution:
Attracted target audience attention through Google Play’s Promoting Content feature — creating and launching events.
Result: Reached up to 300,000 new users per day through an event calendar and systematic launches.
3x Increase in Downloads. Thanks to the implementation of just one ASO tool
Case 3
Before: No clear positioning for the launch of a game developed in collaboration with a popular blogger.
Our solution:
Result: The new design became a key element for standing out in the stores, increasing visibility and appeal.
Our solution:
- Analyzed the blogger’s audience and competitors in stores to define a style that would resonate.
- Created unique visual assets: icons and screenshots that matched audience expectations.
Result: The new design became a key element for standing out in the stores, increasing visibility and appeal.
Game Promotion with a Blogger
Case 4
Before: No effective positioning for the launch of a game teaching financial literacy to children.
Our solution:
Result: App entered the Top 10 for brand queries.
Over 1 million players engaged in financial literacy education through the app.
Our solution:
- Launched the project with a playful and engaging approach to financial education, even for very young users.
- Continuously expanded the semantic core and optimized app metadata to improve search visibility.
- Updated keywords, descriptions, and visuals, and used A/B testing to enhance app page appeal.
- Maintained active review and rating management, boosting trust and conversions.
Result: App entered the Top 10 for brand queries.
Over 1 million players engaged in financial literacy education through the app.
Financial Literacy for Kids. Creating an engaging approach to educational gaming
Case 5
Before: The app barely utilized Google Play’s Promotional Content feature, launching events sporadically.
Our solution:
Result: Install growth of 815% over a year.
Significant increase in user acquisition and app revenue.
2023 год - 3 824 503 installs
2024 год - 35 021 643 installs
Our solution:
- Built an event release calendar.
- Created creatives tailored to promotions, seasonal events, and game updates.
- Developed unique informational events and used holidays to create additional user acquisition funnels.
Result: Install growth of 815% over a year.
Significant increase in user acquisition and app revenue.
2023 год - 3 824 503 installs
2024 год - 35 021 643 installs
815% Install Growth. Thanks to working with Promotional Content
Case 6
Before: The app was indexed for a small number of keywords, limiting visibility and traffic.
Our solution:
Result: Keyword indexation significantly improved, with notable growth in rankings for major queries.
Our solution:
- Collected and expanded the semantic core with new relevant keywords based on competitor and audience analysis.
- Updated metadata accordingly.
Result: Keyword indexation significantly improved, with notable growth in rankings for major queries.
Expanding Semantic Core. Improving app indexation
Case 7
Before:
Our solution:
Result: The app reached the Top 3 for the query "Kid-E-Cats" in Russian stores and continues to maintain strong organic positions.
- The game featuring characters from the cartoon "Kid-E-Cats" did not rank highly for its own brand name.
- Visibility was low despite strong brand recognition, and visuals did not effectively attract a children's audience.
Our solution:
- Conducted in-depth keyword analysis.
- Optimized metadata: added relevant keywords to title, subtitle, and keywords field to improve ranking.
- Developed bright, appealing visuals (icons, screenshots, videos) tailored to children's expectations.
- Conducted A/B testing to find the best-performing creatives.
Result: The app reached the Top 3 for the query "Kid-E-Cats" in Russian stores and continues to maintain strong organic positions.
Top 3 Ranking for a Branded Query. Game promotion "Kid-E-Cats"
Case 8
